Website Content & Design articles

Website Content & Design 210 A blog that brings visitors: topics, structure and how often to post A blog brings visitors when each post answers a question someone types into Google, better than what is already...
Website Content & Design 233 Landing pages: what goes on one, and why it is not your home page A landing page is the page a person arrives at after clicking an ad, an e-mail or a post, and it has a single...
Website Content & Design 235 A favicon for your site: where it goes and why it does not update The short answer: the favicon is the small icon shown on the browser tab and in bookmarks. In WordPress you set it...
Website Content & Design 249 Photos for your website: where to get them legally and what to credit The short answer: an image you find on the internet is not free just because it is there. For your site, use photos...
Website Content & Design 228 Is your website accessible? Six checks anyone can do The short answer: an accessible site is one that also works for people who do not see well, cannot tell colours...
Website Content & Design 215 What goes on your home page: five things a visitor looks for in the first ten seconds The short answer: whoever lands on your home page decides within seconds whether to stay. They need to find, without...
Website Content & Design 233 Writing your About page: what to say, what to leave out and how long it should be The short answer: the “About us” page is one of the most visited on a site, because someone deciding whether to...
Website Content & Design 254 Do you need a website if you already have Instagram or Facebook? The short answer: social networks are great for being seen and talking, but the page belongs to whoever runs them,...
Website Content & Design 216 Colours, fonts and a logo for a small business website: simple rules that avoid a messy look The short answer: a site that looks careful does not need a designer: it needs few choices, repeated consistently....
Website Content & Design 260 Making money with a website: the honest options, and what each one asks of you The short answer: a website does not make money just by existing. It makes money when it helps you sell something to...
Website Content & Design 270 Before you publish your website: a ten-point launch checklist The short answer: the day the site goes live is the worst day to find out the form does not work. These ten checks...
Website Content & Design 264 A contact page that gets used: what to put on it The short answer: the contact page is the one a customer who has decided looks for before buying. If they do not...
Website Content & Design 234 Writing a FAQ page that answers real questions The short answer: a FAQ page is only useful if it has the questions customers really ask, not the ones the company...
Website Content & Design 217 Good photos for your business with just a phone: six simple rules The short answer: a recent phone takes photographs good enough for a website, if the light, the background and the...
Website Content & Design 213 Showing prices on your site: when to publish them, when to show a starting price and when to ask for a quote The short answer: publish the price whenever you can: someone who does not find it usually leaves, or assumes it is...