Unsubscribe in every campaign e-mail: the footer link, the header link and what happens next

E-mail·· 16 views· 3 min read

The short answer: every campaign e-mail carries an unsubscribe link, in the footer and in the message header too, as the big e-mail services ask. Anyone who unsubscribes stops getting the following campaigns, with nothing else to do.

The two links

Where What the person sees
In the e-mail footer The words «Unsubscribe», next to «You are receiving this because you joined our list».
In the message header It is not in the body: it is technical information that apps such as Gmail or Outlook use to show their own unsubscribe button next to the sender.

The header link is the one the big services now ask of anyone sending in volume. It gives the person a way out without hunting at the bottom of the e-mail, and that is why it brings spam complaints down.

Why an easy exit protects you

Someone who wants to leave and cannot find how presses «spam». To a filter, an unsubscribe is neutral; a complaint is a strong signal against your domain. A person who leaves without friction is a problem that never happened. See why complaints weigh so much.

What to do with unsubscribes

1 Respect them. Someone who unsubscribed does not come back through a new import or a new group.
2 Look at how many unsubscribed from each campaign, in the report. An unusual number tells you something did not go down well.
3 Ask why: too many e-mails, content that does not suit that group, or a list that never asked for anything.
Do not hide the link, in tiny type, in the background colour or behind a long form. It is one of the mistakes that send campaigns to spam, and the consent rules are in building a list legally.
Unsubscribing from e-mail is not unsubscribing from everything. Service notices, such as invoices and order confirmations, are a different thing and do not go out as marketing campaigns.

Want to send e-mail campaigns to your customers? Tell us how many e-mails you send a month and we will prepare a proposal.

Talk to us

SEE ALSO

When a recipient marks your campaign as spam: why it weighs so much and how to avoid it

Reading an e-mail campaign report: sent, opens, clicks, top links and unsubscribes

Building an e-mail list legally: consent, sign-up forms and unsubscribing

Keeping an e-mail list healthy: bounces, contacts who never open and a last-chance campaign

RECOMMENDED PRODUCT

Professional e-mail on your domain

Mailboxes in your company name, no adverts, with spam filtering. from $5.36/mo (3-year plan, with coupon)

See plans
Was this answer helpful? Your answer helps us improve this article.

Related Articles

E-mail 710 How to access your webmail You don't need to install anything to check your e-mail - the webmail works straight from your browser, on any device. A...
E-mail 729 How to set up your e-mail on Android Set your e-mail up once on Android and it keeps syncing in the background, on Wi-Fi or mobile data. Setting it up 1 Open...
E-mail 610 How to set up your e-mail on iPhone or iPad The Mail app on iPhone and iPad can hold your professional e-mail alongside any personal accounts, each syncing independ...
E-mail 581 How to set up your e-mail in Thunderbird Thunderbird can detect this server's settings automatically - you only need to type your name, e-mail and password. Auto...
E-mail 613 How to set up your e-mail in the new Outlook for Windows The new Outlook for Windows tries to configure itself automatically. If it can't, it falls back to the same manual setti...
E-mail 15 Automatic welcome e-mails: one message for each new contact in a group, and what to write The short answer: an automatic welcome is an e-mail that goes once to each person who joins a contact group, without you...