
The short answer: someone choosing a trip wants to see what is included, the destination’s photos and who is behind it, before asking for details. A site with a page per destination, a form and a WhatsApp button is enough, and the entry plan will do. What decides the sale is trust.
What the site needs
| What | What to do |
| Packages and destinations | A page per destination or package, with what it includes, what it does not, the dates and how to book. Clear and without small print. |
| Photographs | They are what sells. Plenty, good and light: Image optimisation, and with usage rights: Photos for your website. |
| Enquiry | A short form (destination, dates, people) and WhatsApp: A safe, spam-free form. |
| Trust | Address, phone, the agency’s name and, if your country’s law requires it, the licence details in view. Customer reviews, with permission: Reviews and reputation. |
| Several languages | If you attract tourists, an English version helps: hreflang and duplicate versions. |
Getting started
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| Do not promise what you do not control. Prices, seats and flights change; show update dates, or ask people to confirm. An offer that no longer exists on the site costs the trust of whoever saw it. |
| For hotels and operators with bookings and photography, see Which plan for a hotel or tour operator. |
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Building an agency’s site? Tell us which destinations you sell and how you receive enquiries today. Open a support ticket |
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